UCC Asia Pacific Pte Ltd, a subsidiary of UCC Holdings Co Ltd, has announced the forming of a joint venture with K2 Co Ltd, a coffee machine sales, maintenance, and coffee roasting company.
Through the subsidiary, UCC Ueshima Coffee (Thailand) Co Ltd, UCC will import and sell coffee products and operate coffee shops and cafés in Thailand for over 30 years.
Capital participation in K2, which has a coffee-roasting facility and expertise and know-how about coffee machines, fits well into UCC’s strategy to improve business diversification and quality of services, the company said. With the expertise of K2’s management team and the knowledge and experience of UCC, this joint venture could bring about mutual benefit to both parties and also would be able to expand to all coffee market segments even faster and smoother, the company said.
