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Tech firm targets Thai startups

StoreHub Thailand Limited, a technology company, says it is committed to helping small- and medium-sized enterprises (SMEs) expand their business this year.


StoreHub said it raised US$5.1 million and had received support from Vertex Ventures. The company said that businesses must adapt to IT changes, but SMEs in Thailand look promising.

Wai Hong Fong, managing director of StoreHub, said it offers cloud-based solutions, smart inventory management, business analysis and customer management.

Founded in 2014 in Malaysia, with four offices in Kuala Lumpur, Manila, Shanghai and Bangkok, StoreHub has made it cheaper and easier for retailers to use an iPad to manage businesses to increase opportunities without investing heavily. StoreHub said it had been used by 3,700 stores in 15 countries over the past four years. StoreHub said it has helped these businesses achieve over US$270 million in sales in the last 12 months.

For 2018, the company is targeting Thailand as a vibrant market with 1.1 million SME retailers, it said. The company said it expected its Thai team to triple with e-commerce products becoming available this year that will help retailers launch online stores in a hassle-free manner, even if the staff are not tech savvy.

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