Luxury condo market booming
Luxury condominium has become one the most popular segments in Thailand property market thanks to the high purchasing power and increasing demand among upper level customers. At present the market share of luxury condo is around 22-32% of the entire market and tends to grow continually. This results in the market value of premium residences rising every year. Such high potential of luxury condo couldn’t escape the eyes of leading property developers in Thailand, one of them is Pruksa Real Estate Public Company Limited, who possesses an impressive track record in mass markets, and now is looking to expand its customer bases to cover the premium segment as well. Pruksa’s Key to Success in Luxury Condo Market
Pruksa’s launch The Reserve brandto target high-end customer group the first project is called “The Reserve Thonglor”. The project exceeded every expectation when it’s sold out in only 2 weeks at the price of 270,000 Baht per sq.m. It’s a clear sign of Pruksa’s good start in luxury condo territory. Pruksa’s key to success, apart from its expertise as a top-tier property developer in Thailand, is the company’s in-depth understanding of consumers’ behaviors and how to cater to their exclusive lifestyles.
The Reserve project was developed under the concept “Luxury Private Residences”, targeting the Young Rich group, a.k.a. those who become successful at young age and enjoy an active social life amidst modern facilities. Instead of using traditional campaigns designed for general condo projects, a unique marketing campaignwas specifically tailored to capture the interest of this target group.The Reserve’s brand was createdfrom the concept of ‘Wolf Pack’; a group of majestic animals that are mysterious and independent, yet live together under their own social dynamics. The image of wolfs represent the independent, modern individuals who enjoy tranquility in their private space as well as a social lifestyle amidst state-of-the-art facilities of Thonglor area.
The Success Continues -The Reserve Sukhumvit 61After the phenomenal success of The Reserve Thonglor and the starting of The Reserve Phahol – Pradipat in early 2018, Pruksa is moving forward to the third project in the series: The Reserve Sukhumvit 61. Positioned as an exclusive low-rise super luxury condominium, The Reserve Sukhumvit 61 is strategically located in Soi Sukhumvit 61 between SoiThonglor (Sukhumvit 55) and Soi Ekkamai (Sukhumvit 63), both of which are the heart of super CBD in central Bangkok.
Nearby landmarks around The Reserve Sukhumvit 61 include office buildings, stores, shopping centers, places to hangout and many fine dining restaurants. Commuting has never been this easy; only 5 minutes to BTS Ekkamai and shopping centers in Thonglor, and only 10 minutes to Phromphong. The Reserve Sukhumvit 61 was designed under the concept “Reserve Your Exclusivity” to deliver the most luxurious residences that highlight private spaces and use of premium materials. It’s no doubt why the project is regarded as ‘the best low-rise condo’ by several bloggers.
Project’s facilities include a large open space “Remarkable Courtyard” that promotes serene atmosphere, which is rare in sukhumvit are development 100% parking lots, double volume parc view lobby, relaxing garden, salt water pool, children pool, Private Onzen fitness center with steam and sauna, auto access card, CCTV camera, and 24 hrs. security system.The “Concierge by The Reserve” service is also available, through which you can conveniently obtain one-stop solutions from our in-house Concierge Manager. It’s one of the reasons that both Thai and foreign customers choose Pruksa’s projects to be their homes.
The Reserve Sukhumvit 61 is located on 3 rai of land and consists of two 7-storey buildings that house 186 residential units. Prices start from 230,000 Baht per sq.m.or 10 MB.Don’t miss the open house party at The Reserve Sukhumvit61’s sales gallery on 3-4 February 2018.
Source: Nation
