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 Data shows numbers on track to reach annual target

data shows numbers on track to reach annual target

The Tourism Ministry said that 577,136 international visitors came to Thailand during the second week of August, which was in line with the goal set for this year.

From August 7 to August 13, almost 82,500 tourists from other countries visited Thailand, with China being the country sending the most.

According to officials, Malaysians, South Koreans, Indians, and Japanese people came next, in that order.

Notably, the number of Japanese visitors increased by 84.36% from the week before, continuing a three-week trend of expansion.

The increase in Japanese tourists has been attributed to the mid-August “Obon” festival holiday. As India prepares to celebrate its Independence Day on August 15, Thailand likewise had a 22.54% surge in Indian visitors, the second weekly increase in a row.

16,472,557 foreign visitors have arrived in Thailand since the year 2023 began. With 2,581,251 visits from outside, Malaysia was the top source nation, followed by China (2,027,823), South Korea (982,328), India (947,431), and Russia (884,839).

According to the ministry, international visitor arrivals are on track to meet their yearly goal. An estimated 570,000 visitors from East and Southeast Asia are anticipated during the upcoming week as foreign tourists explore Thailand.

According to officials, several countries are aggressively simplifying travel plans in an effort to entice Chinese tourists, particularly Chinese tour groups.

Although ongoing conflicts and global economic slowdowns have not significantly impacted Thailand’s cross-border tourism industry, tour operators say it is crucial for the sector to accelerate its adaptation strategy in order to develop distinctive attractions and clearly position itself as a popular travel destination.

They said that in order to attract potential tourists, nations like Singapore, Japan, and South Korea have already made significant efforts to improve their tourism reputations.

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