Sega is contemplating the launch of its own subscription service for video games, similar to Netflix, which could further drive the shift toward gaming through streaming. Current offerings in the market, including Xbox Game Pass and PlayStation Plus, allow gamers to pay a monthly fee for access to a library of titles instead of purchasing them outright.
Sega’s president, Shuji Utsumi, expressed interest in subscription models during an interview, stating the company is “evaluating some opportunities.” He mentioned, “We’re thinking something—and discussing something—we cannot disclose right now.”
While the idea has garnered attention, some industry insiders worry it could lead to gamers spending more money on multiple subscription services. Major companies like Sony, Microsoft, Nintendo, EA, and Ubisoft already have their own subscription plans, making competition fierce. Currently, various Sega titles are available on multiple streaming platforms.
Pricing for these services varies; for example, Xbox Game Pass ranges from £6.99 to £14.99 per month, while PlayStation Plus runs from £6.99 to £13.49. Establishing a subscription service could provide Sega with substantial revenue from loyal fans, although it may increase costs for gamers who want to play a variety of titles.
Rachel Howie, a gamer and Twitch streamer known as DontRachQuit, expressed her mixed feelings, noting the difficulty of justifying another subscription amid many others. “While SEGA will definitely have a dedicated audience, will the average gamer choose this over something like Game Pass?” she questioned.
Similarly, Sophie Smart, Production Director at No More Robots, voiced enthusiasm for Sega’s potential revival but expressed concern that a new subscription service could lead to the removal of Sega games from existing platforms, resulting in higher costs for consumers.
Shuji Utsumi shared his vision for Sega during the announcement of the film Sonic 3, acknowledging the need for the company to rejuvenate its global presence. “I want to make Sega really shiny again,” he said, emphasizing the brand’s rich heritage and potential.
Reflecting on past successes, Utsumi noted that Sega had become overly focused on the Japanese market and expressed a desire to reclaim a stronger position on the global stage. He criticized the previous emphasis on cost control, stating he aims to foster a more dynamic, innovative culture within the company.
When asked about the possibility of revisiting popular franchises like Sonic Adventure, Utsumi reaffirmed the company’s commitment to quality, explaining that while they want to meet fan expectations, developing a great game takes time.
Utsumi acknowledged the challenges Sega has faced, including job cuts earlier this year and the delay of Football Manager 2025 due to quality concerns. He remains optimistic about the future, highlighting the success of new IP Metaphor: ReFantazio, which received acclaim in the gaming awards circuit.
As Sega ventures into both the gaming and entertainment worlds, with the upcoming release of Sonic the Hedgehog 3, Utsumi hopes to maintain the excitement and enthusiasm surrounding the brand.
