The Cambodian tourism ministry has refuted claims that the Phnom Penh government has agreed to a Thai-inspired single-visa policy for entry into six countries. Minister Huot Hak stated that he is still awaiting detailed proposals from Bangkok via diplomatic channels, with a spokesperson noting, “That hasn’t happened yet.” Concerns arise that Cambodia could forfeit its US$30 per tourist entry fee and that Thailand might dominate any agreements aimed at boosting cross-border travel. Thourn Sinan, a spokesperson for the Pacific Asia Travel Association, emphasized that the initiative should involve all ASEAN countries, not just neighboring nations, along with Brunei and Vietnam.
In the meantime, Cambodia is enhancing its international marketing strategy. The country will participate in the London World Travel Mart next month, and foreign filmmakers are being encouraged to create documentaries highlighting Cambodia’s diverse offerings beyond its archaeological sites. The so-called “low” season will be rebranded as the “green” season, with international companies invited to host MICE (meetings, incentives, conferences, and exhibitions) events.
Ith Vichit, chief officer of the Cambodian Tourism Board, emphasized the need for more achievements to secure benefits from visa-free travel in the region. He pointed out that, unlike Thailand or Malaysia, Cambodian airports do not yet accommodate intercontinental jetliners. The initial goal is to boost the number of foreign tourists to 6.4 million by 2025. Currently, tourism contributes about US$4 billion, or roughly 12 percent, to Cambodia’s GDP. “We need expansion,” Mr. Vichit concluded.
