At a presentation conducted on July 17 at the Grand Center Point Space Hotel, Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), unveiled the Tourism Authority of Thailand Action Plan 2024 (TATAP 2024), despite persistent worries resulting from the ongoing political unpredictability.
Representatives from the TAT headquarters, 29 abroad offices, and domestic branches attended the meeting in an effort to set the direction for tourism marketing in the upcoming fiscal year. TATAP 2024 is a comprehensive five-year plan that runs from 2023 to 2027 and focuses on sustainable tourism while also boosting capacity for receiving visitors, assuring supply side readiness, giving environmental concerns top priority, and incorporating a bio-circular green economy.
The strategy aims to draw in the REVISIT traveler category by enticing guests to visit familiar places again. In light of changing market circumstances, Governor Yuthasak underlined the value of continuity and confidence in reassuring stakeholders. Politics, however, continues to be a major issue. The Association of Thai Travel Agents (ATTA) President, Sitthiwat Chiwarattanaphorn, expressed concern about the potential effects of continuous political unrest on the tourist industry.
Since the scale of demonstrations and clashes of opposing viewpoints among protesters could have an impact on the business, a thorough examination of probable protests and their effects on tourism is required. In addition, Chinese visitors, who make up a substantial portion of Thailand’s visitor arrivals, are becoming more wary about political gatherings and their potential effects.
Thailand’s safety reputation has been impacted by unfavorable news that has been spreading on Chinese social media, including stories of extortion and taxi meter problems. This recently discovered perspective among Chinese tourists may have an effect on their travel choices.
On July 17, at the Sirikit National Convention Center in Bangkok, the TAT is scheduled to make the official announcement of the plan. Operators will be able to navigate Thailand’s shifting tourism market in 2024 with the aid of updates from abroad branch offices.
The delegates were comforted by Yuthasak Supasorn, who said, “Despite political unpredictability, the tourism sector enthusiastically anticipates TATAP 2024’s implementation. The strategy is anticipated to lay the groundwork for sustainable growth and rekindle interest in Thailand’s tourism industry among both domestic and foreign tourists.
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