Samsung recently appointed Chalermpong Darongsuwan as vice president of consumer electronics (CE) business at Thai Samsung Electronics, effective June 1.
Chalermpong is responsible for strategy and management of the Thai unit’s CE operations, including visual displays and digital appliances.
He will help contribute to Samsung’s leading position and business growth in the industry, the company said on Monday.
Chalermpong has over 20 years of experience in CE business, particularly in the lighting industry.
With his experience in the commercial field, he received the trust of Philips’s top management to manage various functions in commercial organisation, including sales, marketing, product management, and customer/channel management.
He was one of the few Thai talents within Philips who was assigned to look after the business overseas, including Asia-Pacific as well as Europe, the Middle East and Africa.
His leadership was instrumental in driving the growth of Philips’s lighting business unit and establishing a strong presence of Philips as the No-1 lighting brand in the Thai market.
Following Chalermpong’s recent appointment at Thai Samsung Electronics, his core mission is to strengthen Samsung’s presence in the Thai market while leading the development and execution of its strategy across CE business, including visual displays and digital appliances.