Bangkok has taken center stage in the world of luxury travel with the release of the Louis Vuitton Bangkok City Guide 2025. A collaboration between the Tourism Authority of Thailand (TAT) and Louis Vuitton, this high-end travel companion offers an exclusive look at the city’s finest experiences, blending elegance, culture, and adventure for discerning travelers.
Where Fashion Meets Exploration
As a jewel in the Louis Vuitton City Guide collection, this edition takes travelers on a curated journey through Bangkok’s rich history, contemporary innovations, and world-class hospitality. With insights from renowned Thai designer Noppadol Phaholyothin, the guide offers a bespoke experience that captures the essence of Thailand’s capital like never before.
The guide’s grand unveiling took place at the historic Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France—an iconic backdrop symbolizing the brand’s enduring legacy. The exclusive launch event brought together top travel industry figures, airline executives, influencers, and dignitaries, including Thailand’s ambassador to France and the TAT Governor.
A Celebration of Thai-French Heritage
Beyond its function as a travel companion, this collaboration highlights the deep-rooted cultural exchange between Thailand and France, a relationship spanning over 340 years. The launch event transformed into a showcase of Thai artistry, featuring live demonstrations of traditional weaving, dessert-making, classical dance, shadow puppetry, and the captivating Khon masked performance. Guests also had the opportunity to take home exclusive Thai artisanal souvenirs, a true testament to the country’s craftsmanship.
Redefining Luxury Travel in Thailand
TAT Governor Thapanee Kiatphaibool underscored that this partnership is a key part of Thailand’s Amazing Thailand Grand Tourism and Sports Year 2025, an initiative designed to highlight premium, experience-driven tourism. The Louis Vuitton Bangkok City Guide is set to entice luxury travelers seeking unforgettable experiences in fine dining, art, high-end shopping, and exceptional accommodations.
Since its inception in 1998, the Louis Vuitton City Guide series has been a benchmark for sophisticated travel, offering expert recommendations on hidden gems, Michelin-starred restaurants, contemporary art galleries, designer boutiques, luxury resorts, and cultural landmarks. The Bangkok edition is structured around five key experiences: Must Taste, Must Try, Must Buy, Must Seek, and Must See, ensuring a holistic journey through the city’s most prestigious spots.
Thailand’s Tourism Boom
The Thai tourism industry is witnessing a strong resurgence, with 35.5 million international visitors recorded in 2024—a 26.3% increase from the previous year, marking an 89% recovery compared to pre-pandemic levels. Forecasts for 2025 suggest nearly 8 million high-spending European tourists will make Thailand their destination of choice. This partnership with Louis Vuitton is expected to enhance Thailand’s global profile as a luxury hotspot.
With an anticipated revenue boost exceeding 2.23 trillion baht and an estimated 39 million interactions from Louis Vuitton’s global following, the collaboration is set to bring even greater visibility to Thailand’s luxury travel sector. Notably, French visitor numbers to Thailand climbed to 720,806 in 2024, a 32.3% jump from the previous year, reinforcing the country’s appeal as a premier destination.
The Future of Luxury Collaborations
Plans are already in motion for further collaborations between TAT and Louis Vuitton, with potential initiatives including co-branded campaigns, cinematic promotional projects, exclusive product lines, and even a Louis Vuitton fashion show in Thailand. These projects aim to elevate Thailand’s status as a global luxury destination while spotlighting the nation’s exceptional textiles, leatherwork, and craftsmanship.
Available in English and French, the Louis Vuitton Bangkok City Guide 2025 is now available in both print and digital formats. Whether you’re a luxury aficionado or a first-time visitor, this guide is your gateway to experiencing Bangkok at its most refined and enchanting.
