Bali, known for its picturesque beaches and vibrant culture, has long been a haven for tourists seeking affordable travel options, including backpackers and digital nomads. However, a growing backlash is brewing among local business owners, who are becoming increasingly frustrated with the frugal spending habits of these visitors. While tourism numbers soar, the economic contribution of certain travelers is not keeping pace, putting local businesses in a tough spot.
Small business owners across Bali’s popular tourist hotspots are expressing their concerns over the impact of visitors who spend more time than money on the island. Many report that tourists are stretching their budgets by staying longer but making fewer purchases. This shift has caused financial strain for eateries, cafes, and small shops that depend on consistent foot traffic and spending to stay afloat.
One local fish restaurant owner, Ibu Parubaya, shared her frustrations in an interview with The Bali Sun, recounting how some tourists spend hours sitting at her stall, ordering little, and taking up valuable seating that could be used by paying customers. “I told them to come out of my stall because they didn’t shop, just bought a glass of iced tea, then sat for hours, chatting for hours,” Parubaya explained. “It’s blocking other customers who want to eat here. [They should be used to being] kicked out because it’s normal.”
These issues aren’t isolated to one business. Across the island, vendors, restaurants, and tour operators are noticing a trend: travelers bargaining hard for low prices, bringing in food from outside, or simply occupying spaces without contributing economically. While Bali remains a budget-friendly destination for many, some entrepreneurs believe the time has come for a shift toward more sustainable tourism practices that encourage visitors to spend more during their stays.
An industry representative, voicing collective concern, suggested that Bali could take a page from Bhutan’s playbook, a country known for its high-value, low-impact tourism model. Bhutan charges a daily fee for all tourists, ensuring that visitors who choose to explore the country are those willing to invest in the local economy, thus supporting sustainable growth. With more digital nomads calling Bali home, the island’s tourism strategy may need to evolve to balance affordability with economic sustainability.
As local businesses grapple with the shift in tourist behavior, many are calling on authorities to reconsider Bali’s approach to tourism. A more selective, quality-driven model could ensure that tourists who truly contribute to the local economy are encouraged to visit, while those who are focused solely on budget travel might be discouraged from taking up valuable space without supporting the community financially.
Bali’s future as a global tourist destination will depend on its ability to adapt to these changing trends. By embracing quality over quantity, the island may find a sustainable path forward—one that ensures both locals and tourists can continue to enjoy its charm, while also safeguarding the economic well-being of its vibrant business community.
