The Tourism Authority of Thailand recently launched its own travel documentary series, titled “Insight Thainess”, to promote Thai values through the country’s unique way of life and also to inspire tourists around the world to experience it first-hand.
“The ‘Insight Thainess’ travel documentary series has seven episodes, each three minutes long. It showcases local experiences and the natural affability of the Thai people in a way that hasn’t been told before. We are gradually rolling out the series each month between March and September,” said Kitsana Kaewtumrong, TAT’s executive director of Advertising and Publications Department.
“This series also corresponds with this year’s communication concept of Amazing Thailand’s ‘Open to the New Shades’, which highlights the many different ways tourists can see Thailand, whether through new perspectives on existing attractions or through experiences in new attractions,” he added.
The first two episodes were uploaded recently to TAT’s official public relations channel. “Mango with Sticky Rice” was filmed in Amphawa, Samut Songkhram, a small province in Central Thailand.
Amphawa is a small community surrounded by orchards. The fruits that blossom and grow here are mostly coconuts, pomelos, lychees, and mangoes.
Mango is one of the most popular fruit trees and also gives plenty of shade. Thais carefully pick the old mangoes from the trees and allow them to ripen in old-fashioned baskets before serving them with sticky rice and coconut milk.
The second episode is titled “The Riviera of the Salt Field” and has a “roadside travel” storyline. It was filmed in Ban Laem, Phetchaburi where the numerous salt fields turn the horizon white.
The Gulf of Thailand is an area full of marine resources and coastal resources, rich with shrimps, mussels, crabs and fish. On the lowland coastal plain ranging from Samut Sakhon, Samut Songkhram and Phetchaburi province, local farmers make salt from seawater.
In Ban Laem seawater from the Gulf of Thailand is released into ponds where it becomes crystallised white salt full of nutritional value.
The salt is used in a variety of local products including shrimp paste, fish sauce and other kinds of seafood. The “riviera” road along the coastline of the Gulf of Thailand is always open for travellers to have new experiences.
“The Art of the Andaman” episode features a “natural inspiration” narrative covering the time-honoured batik handicraft of Ko Yao Noi in Phang Nga province.
The series concludes with episodes four to seven filmed in Sukhothai, Chiang Rai, Surin and Mae Hong Son, respectively. These will highlight ancient handcrafted gold techniques, a local artisan wood-working story, elegant hand-woven silk laced with gold and the simple way of life in Northern Thai towns. NTN – EP
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