Thailand’s private-hospital sector is leading a concerted effort to establish the country as a world-renowned destination for medical and wellness tourism. Industry experts believe the growing global demand for health and well-being services provides a major opportunity to boost Thailand’s economic growth and international presence.
The surge in interest is underscored by data from the Global Wellness Institute (GWI), which reveals a significant rise in consumers prioritizing health. The global wellness market expanded from US$4.6 trillion in 2020 to US$6.3 trillion in 2023, with projections suggesting it could reach $9 trillion by 2028.
Thailand’s reputation as a top global tourism destination provides a competitive advantage in this space. The country’s unique blend of natural beauty, rich cultural heritage, exceptional service, and advancements in both modern and traditional Thai medicine makes it an attractive location for medical and wellness tourists.
Dr. Artirat Charukitpipat, CEO of Bumrungrad Hospital in Bangkok, pointed out that while Thailand’s economy is projected to grow by 2.7% this year, it remains heavily reliant on external income, particularly from tourism. Despite the challenges posed by the COVID-19 pandemic, the tourism sector has shown resilience, recovering more swiftly than other foreign income-generating industries.
Dr. Artirat emphasized the growing potential of medical and wellness tourism, urging all sectors to prioritize sustainability and well-being as key drivers of Thailand’s economic future.
“Thailand is a destination where international tourists from across the globe frequently travel for medical treatment,” Dr Artirat said. “We have high-quality medical facilities, world-class medical professionals, and affordable prices. We must capitalise on this and become an advanced medical hub of Asia.”
Bumrungrad Hospital, celebrating its 45th anniversary, has expanded its services through VitalLife Scientific Wellness Center, a subsidiary focusing on holistic care. Specializing in anti-aging, cosmetic enhancement, and weight management, this wellness center has experienced steady growth over the last 24 years, underscoring the increasing demand for medical tourism.
She also highlighted the rise of “longevity medicine,” which aims to extend healthy lifespans through disease prevention and wellness promotion. With life expectancy in Thailand currently at 80 years, Dr. Artirat believes that lifespans of up to 120 years may become a possibility in the future.
Lapasrada Lertpanurot, CEO of Master Style Pcl, which operates Masterpiece Hospital in Bangkok, stressed the importance of Thailand developing a clear identity in the global market. Amid ongoing economic and social volatility, exacerbated by international events such as the US elections, Lapasrada advocated for a focused effort to promote Thailand’s healthcare and wellness strengths. By doing so, she believes Thailand can attract investment and bolster its economy, creating a foundation for sustainable growth.
Lapasrada emphasized the need for collaboration between the public and private sectors to fully realize the country’s potential in medical tourism and wellness sectors.
Dr. Tanupon Wirunhakarun, chairman of the executive committee at BDMS Wellness Clinic and BDMS Wellness Resort, a part of Bangkok Dusit Medical Services Pcl, reaffirmed BDMS’ commitment to the wellness market. Noting the increasing demand for preventive medicine, which now makes up 11% of BDMS’ treatments, Dr. Tanupon predicted significant growth in this area. He also mentioned that wellness tourism spending is significantly higher than general tourism, with GWI data showing an average expenditure of 60,000-70,000 baht per wellness tourist per trip.
Dr. Tanupon believes Thailand has the potential to become one of the top five global leaders in wellness tourism, currently ranking 15th, with countries such as the US, Germany, China, France, and Japan in the lead.
Meanwhile, Dr. Wittaya Wanpen, assistant director of Praram 9 Hospital in Bangkok, observed a shift in spending behavior among Thai wellness tourists since mid-2024, with a growing preference for more affordable options. Despite this, Praram 9 Hospital continues to serve a broad range of patients, with complex medical treatments accounting for over 50% of its revenue, followed by cosmetic surgery and wellness services.
Overall, experts agree that Thailand’s healthcare sector must adapt to global trends in longevity and healthy living to maintain its position as a key player in the expanding wellness tourism industry.
