Tesco has removed a children’s doll from shelves after a father slammed the supermarket for selling ‘sexualised’ dolls aimed at children.
Adam Weaver, from Barry, Wales, says he was left ‘f***ing disgusted’ after his seven-year-old daughter Savannah unwrapped her Na Na Surprise Doll and found the toy dressed in provocative underwear.
The 35-year-old shared photos on social media on Saturday (29 August) showing the comparison between the £23 ($30) doll advertised on the box and the toy inside.
The images show how the toy should come dressed, wearing a trendy top and skirt.
However, when Savannah opened the toy, she found it dressed in nothing but a red, lacy underwear set complete with suspenders and knee high stockings.
Telecommunications team leader Adam took to Facebook to warn other parents about the shocking discovery.
He posted the images saying: “Anyone that knows me knows I’m not a prude or someone who is overly sensitive. Me and Sarah went to Tesco today and Sarah decided to get Sav a little treat to end the summer holidays.
“She wanted an LoL doll but after all the recent controversies, I opted for the below toy at £23 (not cheap for a doll) got it home to find out what doll she got and I’ll be honest I’m f***ing disgusted.
“My daughter is 7 years old. I don’t post a lot but feel free to have a little share if you think this s*** is wrong for kids.”
Adam’s post sparked concern among other social media users. One wrote: “Omg, this is disgusting,” while another added: “Complain to Tesco #disgusting.”
A third commented: “I’m no snowflake, but this is beyond for even me. My Mrs’ 4-year-old plays with and collects these, is there any need for this?”
Speaking today, Adam said: “I’m a pretty chilled out guy. But I was shocked by it. It seemed more of an adult style doll than something for young girls.
“My daughter thought she was just wearing a nice top so I bought her another toy to distract her and took it away so that she wasn’t aware of my disgust or the true nature of it.
“She just seeing it as a nice top was part of my problem with it. As she is only seven she doesn’t see the seriousness of it and I don’t want her thinking clothes like that are normal everyday wear.”
Today, Tesco announced it was pulling the plug on the item. A Tesco spokesperson said: “We will be removing this product from our stores. We’d like to thank our customer for bringing this to our attention and are sorry for any offence that may have been caused.”
Na Na Surprise Dolls are plush collectables made by toy manufacturers MGA Entertainment. LADbible has contacted the company for a comment.