The “Amazing Thailand Summer Kick Off Party” was organized by the Tourism Authority of Thailand (TAT) to inform the local New York media about the state of Thailand’s tourism industry, the “Visit Thailand Year 2023: Amazing New Chapters” marketing initiative, and the country’s move toward purposeful travel.
The Amazing Thailand Summer Kick Off Party, which took place on June 6 as its name suggests, following the ‘Amazing Thailand Festival 2023’ consumer display on June 3–4, 2023, at Lower Manhattan’s Oculus Plaza.
The Amazing Thailand Summer Kick Off Party featured an exciting array of meaningful travel experiences in Thailand through cultural performances and Thai art and craft making activities, as well as a panel discussion on Thailand’s travel experiences presented by New York-based influencers, in addition to a briefing on Thailand’s tourism direction and a networking opportunity.
TAT is emphasizing the many high-quality, environmentally friendly vacation opportunities available in Thailand that are tailored to the needs of various American traveler demographics. These are from various market segments, such as baby boomers, Gen X, Gen Y, and Gen Z, and include luxury, sustainability, romance, and LGBTQ+. Joint marketing promotions with strategic partners and brand communications via American film and TV productions in Thailand are only two of the activities that will be launched.
Between 1 January and 18 May 2023, Thailand welcomed over 344,000 visitors from the United States, and TAT has projected a range of one million visitors for the entire year, or close to the pre-pandemic level of 1.16 million visitors in 2019. Assuming that the tourism industry continues to recover, the number is forecast to increase to 1.5 million in 2024.
