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Pattaya Tops survey for Thai family holidays

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According to search data gathered by hotel booking portal Agoda, Pattaya came in first place on the list of vacation spots for domestic travelers this year, followed by Hua Hin and its neighboring city Cha-am. Phuket, which is frequently visited by tourists, came in third.

Thai families are particularly interested in vacationing in seaside locations this year, according to Agoda’s research.

Pattaya, Hua Hin/Cha-am, Phuket, Bangkok, Chiang Mai, Chonburi, Khao Yai, Krabi, Rayong, and Koh Samet are the ten local locations that Thais seek for the most frequently.

Positive trend for Pattaya

Thai families love to vacation in Pattaya and Hua Hin, according to Agoda searches

The top three family activities were going to landmarks, spending time at the beach, and having a good time at a theme or amusement park, according to Agoda’s Family Travel Trend Survey, which surveyed over 14,000 family travelers from 12 markets around the world.

While traveling with friends is more popular than traveling with extended family, more than half (52%) of travelers are eager to catch up with relatives for their vacation, according to the Family Travel Trend survey 2022 from digital travel platform Agoda, which was conducted during the year-end school holidays.

The majority of travelers from Singapore (61%), Taiwan (61%) and Vietnam (59%) at least occasionally travel with their immediate family. The Philippines (47%), Indonesia (40%) and Malaysia (35%) are the countries where individuals are most likely to plan two or more family vacations in the upcoming year.

Travelers from Indonesia, the Philippines, and Vietnam are the three countries most likely to take the entire family on holiday, while those from Japan, Korea, and Singapore are the three countries least likely to do so.

“This year, when Asia finally reopens for travel, the message seems to be, the more the merrier for the holidays, across Southeast Asia, India, and beyond.

Family vacations are common during school breaks, according to Peerapol Sa-ngamuang, country director for Agoda Thailand, and beaches seem to be the most well-liked destination.

He claimed that when it comes to international travel, Japanese families are the most enthusiastic. Six Japanese cities, including Tokyo, were identified to be among the top 10 international travel destinations by Agoda. Singapore, Hong Kong, Osaka, Fujikawaguchiko, Fukuoka, Sapporo, and Kyoto are the other nine popular foreign vacation destinations for Thai tourists.

Thai families love to vacation in Pattaya and Hua Hin, according to Agoda searches

According to the Tourism Authority of Thailand (TAT), the earnings from the tourist sector will range from 1.25 trillion to 2.38 trillion baht in 2023.

Additionally, it predicts that Thailand may have up to 30 million international visitors this year, which is expected to bring in around 1.5 trillion baht in income. TAT estimates that local tourists will bring in about 880 billion Thai Baht.

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