After years of inspiring makeup trends, she decided to launch her very own cruelty-free cosmetics line HAUS Laboratories in 2019.
And Lady Gaga took advertising to an ultra seductive level on Sunday by going topless for the brand’s latest campaign.
Took keep the stunning image Instagram-appropriate, the pop star, 34, draped her lengthy mermaid-inspired strands over her bare chest.
She posed for the photo on her knees and with her toned and tattooed arms in the air above her.
The only article of clothing on the Born This Way singer’s body was a pair nude toned panties.
Gaga, born Stefani Joanne Angelina Germanotta, had her eyes closed in order to showcase her smokey brown eyeshadow look and dramatic winged liner.
Her plump out was accentuated with a generous amount of mauve-toned lip gloss that glistened under the studio lights.
To complete the stunning makeup look, Gaga’s go-to makeup artist Sarah Tanno sculpted her features with a bit of warm bronzer and a strategic amount of highlighting powder.
‘The weather may be getting colder, but we’re heating things up a bit’ read the HAUS Laboratories post, which was shared to the brand’s Instagram page.
The HAUS Laboratories Instagram page often uploads photos of Lady Gaga modeling the line’s latest releases and/or promoting upcoming sales.
Most recently the line has been touting their Fantasy eyeshadow palettes, each featuring four-shadows and four diverse color stories.
Besides releasing innovative products through HAUS Laboratories, Gaga has been regularly releasing content related to her sixth studio album Chromatica, which premiered on May 29.
Most recently, the Grammy Award-winner shared some behind-the-scenes footage from the making of the ‘short film’ for her single 911.
The nearly five-minute behind-the-scenes video showed everything, from Gaga sitting in the hair and makeup chair on set to performing in front of the cameras.
One hilarious moment showed the singer rocking an elaborate costume, while explaining to her cameraman that some members of the crew asked if she ‘could be ready in 15 minutes.’
And I said, “No,”‘ uttered Gaga with a laugh. ‘We spent the last couple hours making this and – everything we do is an art piece – but there is a lot of symbolism related to my life.’
At one point, Gaga held up a small doll for the camera and explained how it was made to represent her and that she ‘swallows’ it in the music video.
All of the roses used in her the Bad Romance singer’s music video were picked by her and hand-trimmed on set.
The elaborate short film for 911 premiered via YouTube on September 18 and has since amassed over 47million views.