Elon Musk has portrayed X as a platform championing freedom of expression since acquiring Twitter two years ago. However, in 2024, X has transformed from a communal space into a polarized forum where controversial views dominate.
Certain accounts sharing misleading political narratives have gained prominence, raising concerns about the potential for inciting hate. While X may not have as many users as other major social media platforms, its impact on political discussions is notable. High-profile politicians, governments, and law enforcement agencies use the platform to convey their messages, further influenced by Musk’s alignment with Donald Trump, which may alter how social media leaders interact with the upcoming U.S. administration.
Rise of Influential Accounts
Recently, an account called Inevitable West emerged on X, describing itself as a “Defender of Western values and culture.” It has quickly gained 131,600 followers, amassing approximately 30 million daily views. Musk has even engaged with their posts.
Some of Inevitable West’s content includes misleading videos and inflammatory rhetoric regarding immigration and race, prompting accusations of spreading disinformation. The account’s creator insists their purpose is to represent the “silent majority” and advocates for unrestricted information, linking this to rising far-right sentiments in both the U.S. and Europe.
Changes in X’s Structure
Since Musk took over, X has undergone numerous changes. The introduction of separate feeds, “Following” for accounts users choose, and “For You,” which offers algorithmically curated content, mirrors platforms like TikTok. In 2024, new modifications further altered user experiences, including changes to blocking functions and the privacy of likes.
The premium subscription model now allows users to pay for a blue checkmark and come with added benefits, changing the way engagement and revenue generation occur on the platform. While X allows users to add community notes to misleading posts, there are no rules in place to de-monetize accounts for misinformation.
Impact of Political Dynamics
This year has also seen a rise in discussions surrounding major incidents, including a deadly attack at a German market tied to a suspect with a complex background. Comments made by Inevitable West regarding immigration incited controversy and fears of potential violence.
Such incidents have drawn attention to longstanding allegations of bias and misinformation surrounding moderation practices on X. Previous insiders indicated that changes in policy could struggle to maintain user safety amid rising trolling and state-coordinated disinformation.
On the political front, Musk endorsed Trump early and has been offered a role in the formation of the Department of Government Efficiency (Doge). This development has led to speculation that social media executives will need closer ties with the new administration to navigate regulatory pressures.
A Complex Future Ahead
As the social media landscape shifts, the connections between political leaders and online platforms are increasingly intertwined. The upcoming decisions by the U.S. government and its officials could significantly impact how these networks operate.
While Musk continues to advocate for free speech, the evolving dynamics on X highlight the complexities of moderating content and the consequences of unfettered expression in a highly polarized environment. How these developments will play out remains to be seen, but the effects on public discourse and society at large are likely to be profound.
Credit: BBC News
