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Gucci Releases Orange Tartan Dress For Men To Challenge ‘Toxic Stereotypes’

Tartan Dress

High-end fashion house Gucci has released an orange tartan dress for men to wear in order to challenge ‘toxic stereotypes’ about how people of a certain gender should dress themselves.

It’s inspired by the 1990s grunge look – Nirvana frontman Kurt Cobain was famously no stranger to a dress – and is part of a whole range featuring ripped and stained jeans and beanie hats inspired by the scene.

However, it will cost you £1,700 if you want to wear it. There are definitely cheaper dresses on the market that could challenge the same gender stereotypes.

Anyway, the luxury brand describes this one as ‘disrupting the toxic stereotypes that mould masculine gender identity’.

Credit: Gucci
Credit: Gucci

The ‘tartan cotton long smock shirt’ has a satin bow on it, along with pearl buttons, a ‘contrast’ Peter Pan collar, and smock embroidery.

It’s probably very well made, or at least it had better be as it’s priced at the thick end of two grand.

In any case, there is a decent idea behind it, you have to admit.

Gucci states that it wants to challenge the commonly held perceptions of how people should dress, in particular the masculine gender identity.

The description of the garment explains: “Inspired by grunge looks from the ’90s and styled over ripped denim pants, this tartan smock in delicate colours reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mould masculine gender identity.

“The contrast Peter Pan collar and smock embroidery on the front add a childhood inspired element, which ties to a recurrent theme of the collection.

“Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.”

Credit: Gucci
Credit: Gucci

If you’re not up for this particular design, there is also another version that has a lovely floral pattern on it, and is slightly cheaper – although still pretty steep – at £1,150.

The grungy collection also includes a pair of ripped jeans that cost £600 and feature what appears to be grass stains on the knees.

Obviously, £600 for a pair of already stained trousers is going to cause a bit of consternation online.

Credit: Gucci
Credit: Gucci

I mean, you’re just throwing money away to look like you’ve been playing five-a-side in your jeans.

On top of that, there’s also a dungaree version of the eco-washed organic denim jeans that will set you back £850, should you so desire.

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