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Ferrari’s Route Into Electric Vehicle Era

The Italian luxury sports carmaker is set to unveil its much awaited business plan on Thursday, heading into the new era of cleaner, silent and electric mobility.

Nine months after taking the top job, Ferrari CEO Benedetto Vigna will be expected this week to explain how the carmaker will preserve its cachet – and top tier prices – in a future of electrified cars.

The Italian luxury sports carmaker is set to unveil its much awaited business plan on Thursday, heading into the new era of cleaner, silent and electric mobility. 

That is a particular challenge for the likes of Ferrari, which built its brand over decades by perfecting the roaring and super powerful engines that drive its cars.

A tech veteran with 26 years of experience in the semiconductor industry, Vigna, who started at Ferrari last September, is tasked with marrying innovation with tradition.   

“We should expect a clear focus on technology transition, qualifying the key burning question, namely how the company will evolve in this new environment, not only in terms of products portfolio,” said Marco Santino, a partner for automotive practice at management consultants Oliver Wyman.

Ferrari has already presented four hybrid models and promised its first full-electric car in 2025.

It has said strategic partnerships will be key to accessing new technologies while keeping capital expenditure under control.

The company is expected to reveal the relevant areas for new partnerships, which could develop along the lines of an existing tie-up with Britain’s Yasa, now part of Mercedes, which is supplying technologies for electric drive for Ferrari’s hybrid models.

The CEO said earlier this year that Ferrari would rely on partners to develop bio and synthetic fuels which could be an additional green option alongside all-electric technology.

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