Drake has emerged with a renewed energy in his latest album, $ome $exy $ongs 4 U, conveniently timed following his recent feud with Kendrick Lamar. The Canadian rapper’s playful plea of “Gimme a hug, Gimme a hug!” in one of the tracks encapsulates his lighter approach after a tumultuous period in the spotlight.
Following his defeat in a lyrical battle with Kendrick—a conflict that has become a cultural phenomenon—Drake has confirmed he is shifting gears, focusing on reestablishing his “lover-boy” image rather than engaging in rap beef. He was notably frustrated by Kendrick’s viral diss track, Not Like Us, which targeted him with serious allegations.
In remarks made while promoting his album, Drake reflected, “I was loving every minute, so another 30 would have been amazing.” He acknowledges being inspired to counter the negativity surrounding his career after facing backlash and scrutiny.
His comeback comes after a challenging period that included public discussions around his worthiness as a top-tier artist, especially in the wake of his past controversies. Despite being perceived as the “least convincing tough guy,” many fans are eager to see his evolution as an artist.
The album features collaborations with newcomers and a return to his earlier sound, showcasing a blend of trap-soul beats and seductive themes. Critics are divided—some praising his return to form, while others question whether he can successfully channel his youthful energy once more.
Drake is also scheduled to perform three consecutive nights at London’s Wireless Festival, with each performance reflecting different eras of his career. The swift sell-out of tickets highlights his continuing popularity, regardless of the recent challenges.
As he adapts to the criticisms and changes in the industry, the focus remains on maintaining relevance and delivering the lifestyle and vibes that his fans expect.
Moreover, while Kendrick Lamar’s Not Like Us continues to thrive on the charts, the competition between these two music giants is far from over. With both artists carving their paths, the ongoing battle for the top spot in hip-hop is heating up as the charts await their next moves.
Credit: BBC News
